Home

Feature Article:

Web Hosting: To Switch or to Stay?
Thatís a question that can only be answered by you. Depending on your current status and relationship you have with your provider, along with your evolving business objectives and needs, can determine what course of action to pursue. What are...
...Read More


Why You Need A Web Site

Additional Reading


"I have a small business with just a couple of employees and I donít think my product can really be sold online. Do I need a web site?"

In this day and time, there is very little that canít be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that you and your business should be online.

Regardless of whether you sell your product online, you should at the very least have an online presence so that customers, potential employees, partners and even potential investors can easily and quickly find more information about your company, the products and services you have to offer, as well as how to contact you.

But Can I Afford a Web Site?

Given the competition and current market trends you canít afford NOT to. Think of your web site as your new marketing tool which, when applied correctly, will generate a return on investment. Your competition is probably already on-line and you need to use every possible avenue just to keep up. You should look at having a web site as an investment in you and your companyís future.

So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically and compete on a much larger scale.

Leveling the Playing Field

One of the most wonderful things about the Internet is that itís helped to level the playing field when it comes to competition with the bigger companies. With a professional-looking web site, your small business can project the image and professionalism of a much larger company. Itís also a good signal to potential customers that you take things seriously.

Breaking the Ice into e-Commerce

Taking credit card orders over the Internet is quite an investment, especially if you donít already have a merchant account. There are several e-Commerce solutions that can be custom-built for you that use payment gateways such as PayPal, which only requires a bank account and an email address. Customers can pay you through their credit card or even their checking account, and itís a great solution if youíre looking to test the waters.

The Bottom Line

To be taken seriously, itís not enough that you simply have a web site, but you must have a professional-looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance at making that good first impression will be lost.

No matter what size your business is, and even if you're not planning on selling online, a well-made web site is essential for any business. If you donít have a web site, youíre already losing business to companies that do.

Edward Robirds is a success-driven artist and interactive media developer based in Cincinnati, Ohio. Since 1996, Edward has been building business relationships with several association and commercial clients around the world. Founder of www.DreamseaArtworks.com, Edward uses his artistic skills, expertise and passion to design and develop web sites, interactive CD-ROMs, and print media for his clients.


mail@dreamseaartworks.com

 

More Reading:


Web Site Optimization How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit Depth

How Much Does A Website Cost

How to successfully market your website

Easy Steps To Website Development and Promotion

Why Have An Article Website

 
Images How To Make Them To Load Fast On Your Web Pages

Website Checklist

Get It All with Good Web Content

What is PageRank

Hey Client This Is Me Sell With Your Writing Voice


Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth"
Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth" Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on...
...Read More

How Much Does A Website Cost?
To receive a complementary consultation and free quote for your website project, complete our project survey form located here. As a website designer, this is often the first question that I am asked by a new client. The simple answer is that...
...Read More

How to successfully market your website...
Special Requirements For Reprint: Article may be freely reprinted in your ezine, in your e-book and/or on your web site with the authors resource box included and without any changes. How does a online marketer gets his site to rank...
...Read More

Easy Steps To Website Development and Promotion
One of the most important parts of establishing a new website is website development and promotion. For people to visit your new site, you have to attract them. After spending so much time drawing up your website, you must also think of ways to...
...Read More

Why Have An Article Website?
Know the fact Presumably, you already knew what internet is all about. Its all about content. With free quality content, you can easily attract the masses. Some may consider this as an investment while some may treat it as a hobby. If you are...
...Read More