Home

Feature Article:

Website Checklist
10 Basic Things Your Website Should Have ... __ all short sentences and paragraphs (more reader friendly) __ lots of "white" space (more appealing) __ graphics (makes site more interesting and entertaining) __ links (widens reader...
...Read More


Is Reciprocal Linking Dead?

Additional Reading


Is reciprocal Linking dead?

I just read an article at SitePro News that really rings my bell.

It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts.

Having just completed constructing a new website for my personal use, I have been looking for optimization improvements.

The current rage is “reciprocal linking” so I went about searching for some reciprocal links. To my dismay I discovered websites that contained lists of links in directories that appear nearly useless as far as pointing potential customers to my site. I completed arrangements for link swaps with a few, only to go back and find it impossible to find my link.

Caught up in the frenzy, I had begun to get drawn in to this game. Then I took a step backward. This craziness can’t be adding anything of value to any of these websites. Should I participate anymore? I think not.

However it was reading Mike’s words this morning that brought home the point that was nagging away at me and sitting in some little corner of my head.

This can’t be a good thing and it can’t hold up as a relevant marker for search engine ranking. What I am seeing is just too ridiculous.

I am an amateur webmaster by world standards but I don’t like to be a “gimmick man.” I would really like my website to stand on it’s own two feet and have it judged by what you are reading. This links thing appeared to be a farce to me. I’m not into a bunch of “flash” and I won’t rely on gimmicks.

Does that mean my website will never make it?

I don’t think so. I will work on the important things and pay attention to the credible things. Mike’s efforts and words will stand the test of time. I am sure of that. Gimmicks will come and go. I may not be making the best of what seems like “the magic bullet’ but I will work to improve the aspects that will stand the test of time.

Does that mean it will take longer to rank well?

Maybe, but once it gets there, it shouldn’t quickly go away simply because some gimmick that I utilized has been banished. It should stand the test of time!

Will I take more pride in my accomplishment?

Definitely yes. I realize that in this day and age of competition that “pride” may not be a factor. It is all about money and “do it fast”. I still believe there is a place for pride. And to repeat Mike’s words “put some content in your website”. I bet it will bring more return viewers to your site. If they have found something of value, they will return to it.

Let’s get it back to Pride and Quality.

Let your investment Stand the test of time!

Tom Henricks

Tom Henricks is a small website publisher and also a licenced fishing guide in Ontario Canada.


thenrifi@gosfieldtel.com

 

More Reading:


Metrics Matter

Opinion Search Engine Success

Adding Sound to your Web Site The Good The Bad And The Ugly

Absolute Relative Links How Do They Rank

What is PageRank

 
Seven Things to do NOW to Look Good ALWAYS

Cheap Web Hosting When Cheaper is Better

Keywords The First Step To Recognition

10 Things All Webmasters Should Know

Choosing the Right Website Designer


Conceptualize, Build and Publish a Web site
Conceptualize, Build and Publish a Web site - What's required to get started All of us knowingly or unknowingly, use a standard decision making process in our day-to-day lives. The very first step of this process is to decide whether TO DO...
...Read More

Tips to Protect Your Downloads or Products
1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads. More information on how to set robots.txt: http://www.webmasters-central.com/wp/se/robotstxt.shtml 2. Set the permission of the...
...Read More

Why You Need A Web Site
"I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site?" In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million...
...Read More

The Top 5 Roadblocks To Web Accessibility
Introduction Accessibility is often the last thing on a web designer's mind when creating a website. This is not a trait unique to newbies or people working on a personal page. It is also a trait common to professional web designers (large...
...Read More

8 Steps to Design a Surfer Friendly Website That Search Engines Love!
1) Crystal Clear Source Code (HTML/CSS) Many web-designers give far too much importance to the look and the graphics of the website while ignoring the clarity of the source code. Clean and well-written source code is the first step to website...
...Read More