Home

Feature Article:

The Importance of Links
Link: {(noun) - lin[ng]k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factor b : a unit in a communication system c : an identifier attached to an element (as an index term) in a system...
...Read More


Give Your Website A Chance

Additional Reading


I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it and they will come" no longer applies on the internet but I'm not sure how many people really believe it.

I look at sites everyday as part of my sales strategy and I can't tell you how many of them violate the obvious elements of good website design and submission.

What even amazes me more is that they can't figure out why they don't get sales or visitors.

Do yourself a favor and attempt to apply the following tactics to your site. They won't cost you a thing except a little time and effort to apply them.

** About Page **

Always include an about page on your site. Don't be afraid to tell your story and let people know who you are and how you arrived where you are.

Opening yourself up and letting people know who you are adds an element of trust. It exposes your personality, capabilities and knowledge. All factors that let your readers know you are genuine.

** Include all your contact information **

Let your visitors know that you are available. Encourage questions, email and phone calls. Include your name, address and phone number. If you can, it's also helpful to place a photo on your site. Familiarity is key and it can add one more link in the ladder of trust.

** Headlines **

Create compelling headlines. Peak the interest of your readers. This is your chance to grab their attention and incite them to read on.

Don't be flashy or obnoxious. Simply tell it like it is. Capture their attention with descriptive, informative words. Get your readers involved in your information. Ask questions. Make them think.

You might be surprised to learn that just one compelling headline can bring instant sales almost overnight.

**Create your meta tags **

This is the first place I look when people tell me they aren't getting visitors. I often see sites that have no title or description tag or the tags don't follow the suggested guidelines for proper setup.

Here's an example of how the tags might look for a site that sells hummingbird feeders:

Hummingbird Feeders: Shop For Hummingbird Feeders Online

You will need to do this for each page of your site. Each page needs to have it's own set of tags. I also recommend focusing on one keyword per page, two at the very most. Too many keywords can confuse what your page is about.

Always make sure that your keywords are scattered throughout your text as well, however don't sacrifice good content for nonsense. Your text should be easy to read and should not sound redundant. Make your pages at least 250 words.

** Testimonials**

Solicit feedback from buyers you've had. Ask them to write a small testimonial that you can place on your site. This goes a long way to help convince your visitor that your products and services are sound.

** Linking **

Reciprocal linking is a common and effective tactic for obtaining search engine status and page rank but it's also the most time consuming. It requires making contacts, following up with contacts and updating your website.

While reciprocal linking is an excellent way of establishing page rank it's not the only way. Page rank can also be established by submitting your site to directories, writing articles and setting up blogs.

Don't underestimate the power of website links. Take the extra few hours a day and get your site noticed.

** Offer Guarantees *

Always offer your products with a guarantee. This is often the extra boost a buyer needs to make the purchase.

A good site will offer 100%, no-questions-asked, money-back guarantees. People rarely take advantage of such guarantees but it's this statement that may tip the scales in your favor.

** Submit Your Site **

Last, but not least, don't neglect to submit your site to the search engines. Many of them are no longer free but the fees are nominal and worth the expense. Google still offers a free submit and it's easy, simply type in your URL address, however make sure your meta tags include a title and description tag first.

For the free search engines I don't recommend using automated submissions. Submit them yourself taking care to compose accurate titles descriptions and keywords.


Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at:


http://www.pro-marketing-online.com


http://www.homenotion.com

 

More Reading:


Now you have a Web site Have you ever heard of accessibility

Enhance Your Website With A Yahoo Style Directory

Images How To Make Them To Load Fast On Your Web Pages

Text Is King

How to successfully market your website

 
How To Build Your First Web Site

Superior to Dreamweaver

10 Things All Webmasters Should Know

TEN Tips For Your Web Site Home Page

20 Simple Ways to Increase Sales and Profit


8 Steps to Design a Surfer Friendly Website That Search Engines Love!
1) Crystal Clear Source Code (HTML/CSS) Many web-designers give far too much importance to the look and the graphics of the website while ignoring the clarity of the source code. Clean and well-written source code is the first step to website...
...Read More

Using "Title Tags" With Your Web Links & Images
Using "Title Tags" for your web links & images is an arsenal many companies fail to utilize when planning out their web site optimization. These tags will help search engines to navigate through your information.In the last topic we...
...Read More

Tapping Into The Visual Stimulus Of Your Web Site Visitors
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!" Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare. O.k., I'm not crazy, and no I haven't had this dream before. But...
...Read More

Buyer Beware: Web Hosting, Registration, and Site Building
Starting out in any type of online marketing or Internet business can be confusing and overwhelming. There are so many different aspects of a start-up: domain name registration and purchase, Web site host purchasing, and of course, the "building" of...
...Read More

Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth"
Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth" Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on...
...Read More