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Website Theft - Part 2 of 3 ~ How do I know if my website material has been stolen and what do I do if it has?
(Please note that some of the information included in this article has been quoted from various locations while other information is simply my personal opinion and you will probably feel my passion in my words.) In the first instalment in our...
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"Get It All" with Good Web Content

Additional Reading


No matr how goud th infomation... why wood you tak content like this seriusly? No mater how good the infomation, if is riddiled with typos its asta lavista baby. You lose.

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long.

Grabbing a reader's attention is a key point in getting your message out, but there is such a thing as too much grabbing--and the wrong kind of attention. Negative attention can lose a great many visitors and potential clients.

Clean content and neat appearance are not merely a matter of aesthetics. It goes to the core of establishing trust and reliability between a Web site and visitor. Relate it to a deli. A potential customer heard about you through an ad. Cool ad, got his/her attention, so he/she stops by on the way home. On the outside everything looks nice, meets expectations, so the visitor walks in, looking for tonight's sandwich goodies. Once inside it only takes a few seconds to notice the dust on the shelves, the dirty footprints, the unidentifiable smudges on the glass counter-fronts. No matter how good the food smells, if the counterperson has dirty hands or there are papers littering the floor, how many people are going to feel comfortable reaching over a crumb-covered counter to pay for their dinner?

That may sound like a silly comparison to Web content, but really, it's not so far off. The principle stands: clean, neat, appealing content builds comfort and trust. Sloppy, haphazard or distracting content repels, and breaks down credibility. And the principle is very easy to apply to all Web content. Just remember the acronym, "Get It All"

G- et another set of eyes to take an objective look

E- xtra attention to spelling lends credibility

T- ell your message with exciting words; don't rely on graphics

 

I- talics, bold and all caps are rough on the eyes, use sparingly

T- ake the time to read the entire content... backwards (you'll be amazed at what you'll notice this way)

 

A- lways do one last look-see after it's finished

L- et all content sit for at least a full day before a final edit

L- ose the guesswork--keep a dictionary and grammar/editing reference at your fingertips, and use them often.

Whether your content is a one-line ad or five-page report, taking that little extra time and effort will improve your site, build customer confidence and add respectability. Saving time now and risking poor content quality can end up costing you more later. After all, the object is to get and keep customers at your site; to keep them reading. How long would you have kept reading this article if it had all been written like that first paragraph?

Cherie’ Davidson owns Suitable Words (http://www.suitablewords.com), where she provides site content development, on-line writing services and promotion services such as press releases and articles. You can contact her at cherie@suitablewords.com

 

More Reading:


Web Site Monitoring Is A Global Necessity

Open Source Free Software De Mystified

Are your SEO efforts going to waste

Using CCS to Eliminate Tables

Choosing the right web host

 
Making The Business Case For Web Standards

The Importance of Links

Color Psychology for webpages

Search Engine Optimization and Web Site Usability

Simplify Your Web Site for Clarity and Ease of Use


Web Site Monitoring Is A Global Necessity
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